A New Look at What the Consumer is Looking for from the Agent
What an exciting day it was for Clarksville REALTORS® as we met for a membership meeting and to hear Nobu Hata, Director of Member Engagement for the National Association of REALTORS® share a presentation on What Buyers and Sellers Want in 2017.
Nobu speaks at events, conventions and associations across the country and 200 of us today were lucky to hear him share a couple of truths that hit home about the changing consumer.
We have heard for years that we agents need a value proposition and be able to convey this to the consumer. Once they know how much integrity and knowledge we have they will want to hire us. Now the shift has changed. Buyers and sellers can get the information they need so what they want is to know what is your trust proposition? Are we conveying that in our words and our actions to win the buyers and sellers?
Information is abundant and the consumer knows exactly where to go to get it. Thus the Zillows of the world have carved a niche and made themselves the place to go and put their names on the tip of the tongues of people across the nation.
So how does one compete with the big guns? You make yourself memorable, the local expert. You carve your spot in the local market by setting yourself apart, being remembered as the person that turns information into knowledge. The consumer wants to be empowered and when they trust you to be the one to do that, you have a win-win situation.
Thanks to Nobu Hata for leaving us with many important principles to think about.
For real estate in Clarksville TN contact The Real Debbie Reynolds at 931-320-6730.
2130 Wilma Rudolph Blvd.
Clarksville, TN 37040
it would be my pleasure to assist you!
"The Real Debbie Reynolds"
931-771-9070 Office | 931-320-6730 Cell